Emails were very overcrowded, with lots of messages, blocks, color and type treatments. I worked with the design team and marketing peers to work through design systems that would clean up our email templates, with more bold color, emotional imagery and focused messaging

With my team we developed seasonal guides, in order to play within our brand in a given season to refresh the look and feel or all visual touch points. It was important to implement full bleed images, minimal blocks and begin to use animation and consistent type treatments.

By starting to design in a broader, more visually impactful way, working to develop a photography style that showcased more authentic moments, close up and visually different from the former way of far off subjects and very large depth of field. My team worked to develop a shot list that included photography direction and took some time to interview equine photographers to partner with.