I led the photography direction for weekly in-house shoots as well as large production location shoots. Creating content for social media, emails, paid media, and more. I developed concepts, crafted briefs, and art directed on set to ensure the visual consistency and ‘newness’ for each campaign.

I collaborated with developers to create gift guides, involving months of planning and revisions to ensure a seamless and engaging user experience. collaborated with print art directors to begin to message a consistent seasonal visuals.

I managed the production of eight emails per week, creating a schedule that allowed us to work two months ahead. I collaborated with e-commerce and marketing teams to align on messaging direction and drive successful campaigns.